Everything You Need to Know About Boo The Pomeranian

By Ron Ayalon

It looks like the trick to getting 4.6 million fans on Facebook is to have a cute haircut. And to be Pomeranian named Boo.

This little dog has been collecting "likes" since his owner started a Facebook page in 2009 "as a joke." The page information reads "My name is Boo. I am a dog. Life is good." This little Pom has become known in celebrity circles as well as to the average Joe, with Khloe Kardashian posting his picture to her blog, and Ke$ha tweeting about the dog as her "new boyfriend."

Boo's owner remains anonymous, using the name J.H. Lee to talk to the public and the press. She has also kept her location secret, although it is known that she lives in the United States. She told the story of how Boo got his signature look, which is short hair all over, except a bit puffier around the head.

The Pom's hair had become knotted and tangled to the point where his groomer said the best option would be to shave it off. This is not a sign of neglect; in fact, Pomeranians are notorious for having these kinds of issues with their hair.

"The groomer said they wouldn't even be able to get a brush through him," his owner recalled in an interview. "I was really upset when I heard that. But when I picked him up, I found he was actually really cute that way."

She takes pictures of Boo every day to upload to the fan page, which has been categorized as a Public Figure page. Boo is famous for wearing different outfits and accessories, including varying sunglasses, baseball caps, tuxedos, and pumpkin costumes.

He has also been involved in events. For example, for We Day, an initiative of NGO Free the Children that combats child slave labor around the world, Boo was a part of a project where each new like on his Facebook page would mean a $1 donation to the NGO's work.

He has been wrapped up in blankets and towels, photographed lying in drawers, at the Tory Burch store in New York, and a thousand other positions and settings. He even has his own book, Boo: The Life of the World's Cutest Dog.

Boo's career took a turn when he was offered modeling jobs for the online shop Tobi. He also appeared in an Operation Smile fundraising campaign, a charity that provides surgery to repair children's mouths from deformities so that they can smile again.

Rumor has it that the short-haired Pom showed up in a Google ad, and there was a lot of debate about whether the woman in the commercial is his real owner or not. The only evidence that has been seen of J.H. Lee's physical appearance is a shot of her legs in one of the pictures she posted of Boo.

With no shortage of outfits and poses, Boo and his owner seem to have a good thing going for them. Some people get lucky, but it seems like Lee has a full time job keeping her dog's fans satisfied with new information and photos.

Born in 2006, the little Pom is six years old now, and a person can't help but wonder what will happen when he starts to get too old to model. For now, though, the Facebook page continues to get at least a thousand new fans a day, so there is very little to worry about for the canine star and his human owner. The only real question is where will Boo turn up next?

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